The schools initiative, called ‘WOW!’ (Walk Once a Week), will see youngsters walking to school together instead of being dropped off in the car.

More than 44,000 primary and post primary pupils from schools across the North will be taking part in the annual Walk to School Week from May 19 - 23.

Speaking at the launch, Regional Development Minister Conor Murphy, said: “At peak morning rush hour approximately 20 per cent of cars are on the school run, significantly adding to congestion on our local roads and many of these car journeys are within reasonable walking distance. With many schools being located in or near residential areas this also has a knock on effect on congestion affecting local communities.”

The WOW! initiative, which was developed by Travelwise NI, uses colourful posters, interactive daily charts and certificates to get pupils actively involved in walking and cycling to ease problems caused by the ‘school run.’

For more information on Walk to School Week or to register participation call 0845 378 0908 or visit. www.travelwiseni.com.