If you're visiting Mallorca for your summer holidays be sure to look out for the entrepreneur who swapped the hills of Donegal for the sun-soaked Balearic island.
Seamus Cullen has been toiling in the tourism industry for ten years and in 2004 set up his own low-fares excursions company on the popular Mediterranean island.
The distinctive bright orange No Frills Excursions logo on advertising flyers in hotels and apartment buildings - as well as the eye-catching No Frills coaches - will draw the attention of any visitor to Mallorca's popular beach resorts from north to south.
Seamus and his Mallorcean business partner, Toni Alenyar, a Spanish government accredited tour guide, have grown their firm from its Alcudia base to five other major resorts around the island in recent years.
Loosely based on the idea developed by companies such as easyjet and Ryanair, No Frills has prospered in offering "more reasonably priced" excursions to English speaking tourists despite facing strong competition from well established major tour operators.
"There's a lot of competition but we are offering our customers the same products as the bigger operators at reduced rates. We enjoyed great success and now operate in the resorts which are most popular among English speaking visitors - Alcudia, Puerto Pollensa, Can Picafort, Santa Ponsa, Magalluf and Palmanova."
No Frills (www.nofrills-excursions.com) operates popular sightseeing tours to cultural places of interest as well as family trips to water parks, dolphin shows and five star nightspots.
"Among our more popular excursions are trips to the breathtakingly beautiful Caves of Drach, the famous Soller train through the lemon and orange groves, the beautiful village of Valldemossa and the historic city of Palma.
"We also organise specialist wine/olive oil tours, visiting small bodegas or wine cellars and olive producers which appeals to many of our customers. A large number of family tours to places such as the new medieval show in Mallorca, market day-trips and catamaran boat trips are also available."
No Frills even caters for football fans with special trips to see the famous Real Mallorca play against Spain's greatest clubs during La Liga season.
When Seamus took the brave and costly step of setting up business in the foreign company in 2004 - having worked for a leading UK and Irish tour operator for six years - he had just four tour guides on the payroll. But as the firm prospered the staff increased to eleven and that trend looks set to continue with many repeat customers using No Frills year on year.
"We are the only operator who organise tours exclusively for English speaking visitors - many of the four and five star hotels have started to work with us because of the high level of service we offer to our clients.
"We are currently the number one attraction in Mallorca out of a list of 67 listed on the popular review website www.tripadvisor.com while reviews on other websites and publications have put us ahead of major tour operators in terms of quality and service."