Booze campaign to target Derry parents

The 'Children Live What they Learn' campaign highlights how children watch and copy what the adults around them do
The 'Children Live What they Learn' campaign highlights how children watch and copy what the adults around them do
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A campaign targeting parents that aims to help develop a responsible attitude towards alcohol among their children has been launched in Derry.

The ‘Children Live What they Learn’ campaign highlights how children watch and copy what the adults around them do from a very young age.

Funded through the Big lottery Fund and Public Health Agency, and developed by Drink Think and Divert, it hopes to remind parents that the way they enjoy alcohol, will have a huge impact on their child’s attitude to drink, and future alcohol use.

Divert manager, Leona McMenamin said research shows that early exposure to alcohol and tobacco use through family members, community and social events, and media may influence children’s perceptions of alcohol long before they ever consider using these products themselves.

“Divert engage with young people and families to encourage a sensible approach to alcohol and support them to make the right choices.

“This campaign highlights the work that we do on an ongoing basis. We hope this campaign will make parents think about how they expose their children to alcohol as children watch and copy what their parents do from a very young age.”

Joanne Smith, manager from Drink Think said the campaign has been developed to highlight an adult’s role in teaching children and young people about alcohol.

She added: “We feel it’s important to highlight this message to parents to remind them of the huge influence they have over a child’s attitude toward alcohol. Often we don’t realise the power of our actions over our child.

“It’s important for parents to be aware of the example they are setting to their child and understand their child is learning from them each day.”

For more information on the campaign or for a Family Conversation Toolkit to talk about alcohol in the home, contact Drink Think on 02871363925 or Divert on 02871269327.