Ad grads launch new agency

BSc Advertising graduates Joe Coyle left, and Ryan Kyle, with Course Director Marian Norwood.
BSc Advertising graduates Joe Coyle left, and Ryan Kyle, with Course Director Marian Norwood.

Two recently qualified advertising graduates from Derry are to launch their own promotions agency.

Joe Coyle from The Branch and Ryan Kyle from Templegrove were among the first intake of students to enrol on the BSc Honours degree in Advertising at Magee.

As part of their final year coursework for their Entrepreneurship and Innovation module, they sold advertising space to local companies to bring out a ‘what’s on’ guide for students.

The pocket sized guide proved such a hit with students at Magee that they now plan to make it a regular publication and the first project for their advertising and promotion agency.

“We felt there was a gap for such a guide and, going by the response from advertisers keen to target the student market, they felt there was a gap as well,” said Joe.

“We got some sponsorship from the Students’ Union at Magee and City of Culture and this helped to get us started. So far, the feedback has been really good.”

Joe and Ryan are now working on their next edition of ‘Wats Hapnin?’

which they plan to bring out in time for the start of the next academic year with lots of useful information for ‘freshers’ coming to study at Magee.

“We’re planning to include a lot more editorial content in the next edition and will balance this with advertising from local businesses.

“The first guide had 32 pages, the next one had 56 pages so we seem to be moving in the right direction,” said Joe.