The next three years will be of mammoth importance for Inishowen, according to the main tourism partnership in the peninsula.
With Derry hosting the Clipper World Yacht Race in July 2012 and City of Culture in 2013, Inishowen Tourism officials believe this gives an unprecedented chance to maximise from its good relationship with its neighbouring Foyleside city.
Kathleen Gill, manager of the tourism centre, said its connectivity with Derry, as its natural social and economic hinterland, means Inishowen stands to benefit from both these world class events thus building a legacy for the tourism interests of both the city and peninsula.
“Work has already commenced in regard to tourism development and marketing initiatives in partnership with Derry and to fully exploit potential growth for the region,” assures Kathleen. “Extensive national media coverage and participation at high profile promotional events such as Donegal Live in Dublin and Glasgow has resulted in increased visitor numbers to the region.”
Inishowen Tourism works in partnership with key stakeholders to achieve joined up planning, development and marketing of the Inishowen tourism product.
With over 150 trade members including hotels, B&Bs, self-catering, hostels, bars, restaurants and key attractions, its key aim is to improve the visitor experience and maximise the potential of tourism for the region.
The organisation has been very active over the past two years with the opening of two modern tourist offices in Buncrana and Carndonagh providing quality visitor services and promoting local arts and crafts.
“The development of a new website www.visitinishowen.com has been successful in promoting the region world-wide with over 5,000 visitors monthly and its Facebook page has 3,600 members.”
Some key projects and initiatives for Inishowen Tourism Team will be working on in 2011/2012 include the Digital and Marketing Strategy, the new signage programme & upgrade of Inishowen 100 Coastal Route, a new 3D Visitor Map and Visitor Guide and much more.
“Tourism remains the key industry for growth in Inishowen and Inishowen Tourism is committed to working on making it a “must visit” destination,” concluded Kathleen. For information and general enquiries: Tel: +353 (0)74 9362600 / (0)74 9374933 or log-on www.visitinishowen.com