Asda says its plans for a new store at Crescent Link will “help keep shoppers as well as jobs and consumer spend in the city.”
The retailer’s comments follow a recent independent poll which shows that almost one third of local people currently shop at Asda stores outside the city.
The planned store at Crescent Link Retail Park will create up to 350 new full and part time jobs.
Asda has applied for planning permission to convert a unit currently occupied by Homebase into a full Asda store with underground car park.
Asda also insists the new store will not have a significant impact on Derry’s city centre “as its stores tend to compete with other major food stores that provide a similar offer.”
The smaller-scale local shops in the city will, says Asda, continue to “meet the need for more day-to-day top-up shopping for residents living nearby.”
Lisa Rooke, Asda’s Senior Property Communications Manager, says the planned store at Crescent Link has the potential to stimulate real economic growth in the area and revitalise the existing retail park.
“Asda is committed to Derry/Londonderry and our proposal for the Crescent Link Retail Park will finally give shoppers real supermarket choice,” she said. “Our £12 million investment will also help to strengthen the local economy by keeping consumer spend in the city.”
The LucidTalk poll of 1,017 local people, carried out between January 4 and 11, also revealed that:
* 81% of local people supported Asda’s plans for a store at Crescent Link retail park.
* 81% of local people would like to see more choice when it comes to supermarket shopping in Derry.
Ms Rooke said she was greatly encouraged by the public’s response to its Derry plan.