Derry aims to rake in millions with conferences

Mayor Brenda Stevenson with Aoife McHale of Visit Derry.

Mayor Brenda Stevenson with Aoife McHale of Visit Derry.

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The body tasked with promoting Derry as a premier conference destination is targeting millions of pounds worth of revenue for the city.

Visit Derry - which markets itself as the “cornerstone” of future tourist development in Derry - have set an ambitious target of generating £4.2m. of conference revenue over the next two years.

A number of large conferences will be hosted in the city during 2015 including the NIPSA annual congress which will attract more than 600 delegates to the city for four days in May and the Trefoil Guild AGM which will attract 800 delegates to the city for three days in June.

The city recently hosted the Sinn Fein Ard Fheis for the first time which attracted more than 1,000 delegates, underscoring the city’s’ profile within the national conference industry.

During 2013’s City of Culture, Derry attracted more than 8,000 conference delegates and generated in excess of £5m. for the local economy.

Aoife McHale, Business & Leisure Tourism Officer at Visit Derry, says: “The majority of our conferences are secured as a result of working in partnership with dynamic local representatives who act as ‘Ambassadors’ to promote the city as a conference destination throughout their extensive network of contacts.”

Mayor Brenda Stevenson added: “I encourage anyone with the potential to influence and attract a meeting, conference or event to the city to play their part by contacting Visit Derry and becoming an Ambassador.”

For more info, email Aoife McHale at Aoife.McHale@visitderry.com