Derry’s Dragons’ Den star Peter Casey has emerged a winner after a bidding war among 13 publishers in India for his first book Tata: The World’s Greatest Company.
The negotiations resulted in the Derry man signing a deal with Penguin India, with early sales of the book surpassing expectations.
The Atlanta-based entrepreneur has also been featured in India’s Hello magazine and other major media in advance of embarking on a book signing and speaking tour of the country next month.
The Indian-based Tata Group, who own Jaguar and British Steel among others, are one of the world’s biggest multinational companies. The foreword for Peter’s book has been written by Nobel Laureate John Hume.
“There is simply no other major business on Earth like the Tata Group – a company whose bottom line every time is doing the right thing for society,” said Peter, whose book has just been released in Ireland by Ballpoint Press.
“This is a story about a truly unique company which has not merely reformulated many of the business principles we have been taught for generations; it has turned them upside down,” he said.
Peter is the founder and Executive Chairman of Claddagh Resources, an executive search company who are headquartered in Lisfannon, Donegal, although he lives in Atlanta, Georgia.