Derry’s annual Halloween celebrations are to feature prominently in a new multi million pound campaign aimed at bringing tourists to the north.
The £12million Tourism Ireland worldwide campaign, is targeting tourists in Britain, Europe, the US, Australia, Japan, China and India and hopes to use some of the north’s major attractions to entice people here in the Autumn.
Among the Autumn festivals and events being promoted are the Banks of the Foyle Halloween Carnival - Europe’s largest Halloween festival - and the Roe Valley Folk Festival in Limavady. Tourism minister Arlene Foster says there is a real opportunity to “persuade people to come to Northern Ireland this autumn.”
“An intensive programme of activity is under way in Great Britain, which is our largest and most important tourism market. The autumn television campaign will reach up to 18.5million GB potential holidaymakers, while over 16million people will hear radio advertisements placing the spotlight on our festivals, music, literature and living culture.”
The campaign will include advertisements on TV, newspapers, radio and online.