DCSIMG

Doherty’s win ‘special’ Scottish deal with Asda

Michael McCallion, Asdas Head of Local Sourcing for Northern Ireland, with Brian McQuaid, from James Doherty Meats, and Maynard Mawhinney, from Invest NI, at the graduation ceremony of the first ever Asda NI Supplier Development Academy.

Michael McCallion, Asdas Head of Local Sourcing for Northern Ireland, with Brian McQuaid, from James Doherty Meats, and Maynard Mawhinney, from Invest NI, at the graduation ceremony of the first ever Asda NI Supplier Development Academy.

Derry firm James Doherty Meats has secured a major new contract with a leading high street retailer.

Asda will be bringing the local company’s ‘Superior Irish Pork Sausages’ to 44 of its stores across Scotland.

The announcement heralds the first Scottish listing for the local product, made to a traditional Irish recipe, using meat from local suppliers.

The North West company has been supplying gluten free sausages to 300 Asda stores across Britain since 2009.

The latest extension of their contract comes hot on the heels of its participation in Asda’s Supplier Development Academy.

The initiative, co-funded by Invest NI, was the first of its kind in Northern Ireland and saw 11 local companies being coached by Asda in supply chain development, branding, packaging and business maximisation.

Brian McQuaid, sales manager at James Doherty Meats, said: “It was great working with Asda so closely during the Supplier Development Academy - it gave us a deeper insight into how their business works and really helped build our company’s momentum for making even bigger leaps in the future.

“We’ve been working with Asda for a few years now and are delighted to be taking this product, made with a traditional family recipe, to Scotland.”

The North West producer started life in Derry 180 years ago and is currently run by the sixth generation of the Doherty family.

Mr McQuaid added: “It’s contracts like these which keep companies like ours growing, and working with a partner like Asda has been mutually beneficial.

“They aren’t afraid to invest in their suppliers and we’re grateful that they are so keen to work with local companies in the same way they would with large multinational companies.”

Brian Conway, Asda NI Local Buyer, said: “We’re delighted to have brought such a high quality Northern Irish product to Scottish Asda stores and it’s been performing well to date, just as expected.

“James Doherty’s sausages are made to a traditional Irish recipe but we think they’ll really catch on with our Scottish cousins. We might even see a new item on Scottish menus - the Ulster-Scots Fry!”

 

Comments

 
 

Back to the top of the page