A newly-launched campaign to promote Ireland as a destination for golfing tourists could bring more visitors to the north west, a local councillor has said.
Sinn Féin councillor Maeve McLaughlim made the comment following the launch of a £1.8 million marketing campaign.
The campaign hopes to build on the increasing popularity of golf growing from the recent successes of Irish golfers.
Colr. McLaughlin said the number of high-quality golf courses in Derry and Donegal could help attract more visitors.
“The recent successes of Rory McIlroy and Graeme McDowell in successive US Opens, Darren Clarke’s triumph at the Open Championship, as well as the longer term success of our Irish golfers as a whole, have given us the opportunity to market Irish golf on a global stage.
“This campaign is being targeted at areas of huge potential growth such as Britain, USA, Sweden and Germany, where a large number of visitors already come to Ireland from and it builds on an already busy schedule of year-round golf promotions,” she said.
Colr. McLaughlin said the campaign will be operated on an all-Ireland basis but added that she would like to see a special focus on the north west area. “With a fantastic product offering across the island of Ireland, we need to ensure that this is marketed effectively worldwide and I am glad to see such forward thinking being taken by Tourism Ireland.
“Hopefully this campaign will be of huge benefit for both Derry and Donegal,” she said.