Northern Lights t-shirts a sell out for Michael

Michael McCauley pictured with the popular t-shirts.
Michael McCauley pictured with the popular t-shirts.
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A Ballyliffin business man’s novel idea to sell ‘Northern Lights t-shirts’ has been a huge success with hundreds already sold and orders coming in from around the world.

Michael McCauley, of Atlantic Stores in the seaside town, said the Northern Lights have done more for tourism in the area than Failte Ireland could’ve done with a multi-million euro budget.

He created ‘I’ve seen the Northern lights’ t-shirts since the phenomena first lit up the Ballyliffin sky and has sold out of one batch and is nearly out of his second batch.

He told the Journal yesterday: “We’ve had to re-order, they’ve been really popular.

“The Northern Lights was something we didn’t expect in January, February and March but it has been a welcome boost for the businesses here.

“The t-shirts were a promotional idea that I was using to launch a new company - called Disappear Here Media - expecting to sell a couple of dozen but orders started coming in over Facebook and a small number of orders from the USA.

“We have had our second batch in now and that is nearly almost gone too.

“We’ve sold hundreds and we will continue to sell them as long as the Northern Lights are here.

“They were only supposed to be here until the end of March.”

The 32-year-old said a married couple, who recently visited the area had planned to go to Norway to see the spectacle but couldn’t book the package holiday they wanted. Instead, he said, they ventured to Ballyliffin and were able to see the magnificent lights on a much smaller budget.

He’s hoping the lights will continue to light up the beautiful area’s skyline and it will help boost tourism.

He added: “The Northern Lights did more for Inishowen than Board Failte could have done with a multi-million euro budget.

“Businesses in the area certainly saw an up take in business in what would have been a three quiet months.

“Hopefully it will continue and we will get a chance to showcase Inishowen again.”

In the mean time Mr McCauley is working on his next project, managing Disappear Here Media, a production housing company hoping to bring a series of events to the area including Inishowen’s very own film festival.

He’s also hoping to give young film makers an opportunity get recognition by launching a short film competition.