Sweet success for Chocolate at London fashion retailer awards

David Conaghan of Chocolate Clothing with his award,  Eric Musgrave from Drapers magazine (right) and Marcus from Redfish marketing. (2611BM02)
David Conaghan of Chocolate Clothing with his award, Eric Musgrave from Drapers magazine (right) and Marcus from Redfish marketing. (2611BM02)

Two Derry business owners are flying the flag for independent retailing with a top industry award.

Chocolate Clothing have won the Multichannel Operator Award, at the Drapers Independents Awards 2013.

The award is in recognition of the work of entrepreneurial independent business owners, David and Barry Conaghan.

The winners were announced at a celebration reception at The Waldorf Hilton in London.

The new Drapers Independents Awards have put the UK’s independent fashion retail sector firmly on the map, bringing together the very best of the industry for a glittering evening of recognition, celebration and networking.

With 15 categories, the awards covered a wide range of achievements in fashion retailing.

After review by a panel of judges, made up of influential figures and experts from the independent retail sector, Chocolate Clothing won in celebration of their evolving business model.

The Foyle Street based company which started out as a one store operation, now export their products worldwide to more than 70 countries and sell via their new mobile website, Ebay store and Amazon store.

Customers can also browse the extensive brand list on an in-store IPad.

They ensure customers are kept up to date with personalised newsletters that include new product suggestions based on previous purchases, discount codes and birthday reminders.

David Conaghan said: “It was a huge honour to be crowned Multichannel Retailer of the year at this year’s Drapers Awards and to be sitting alongside some of the biggest names in fashion was fantastic for our company.

“We were really pleased to win such a prestigious award. We did not have a clue until on the night and to hear our name being announced as winner blew us away.

“It is definitely a career highlight to be recognised by Drapers and such influential figures in the fashion industry. And we have hopefully put Derry on the map for independent fashion retailing,” he added.