Parents with young children are being asked to think about how they will celebrate St Patrick’s Day this year.
A thought-provoking image of a young child asleep in a bar surrounded by adults enjoying the festivities is the focal point of this year’s campaign spearheaded by the Civic Alcohol Forum.
This year’s campaign is the result of a multi-agency approach to encourage parents to celebrate St Patrick’s Day in a child-friendly environment.
The image will appear on a series of billboards and bus shelters across the city over the next few days and poses the question: ‘Is this how your child will spend St Patrick’s Day?’
Mayor Maurice Devenney, the chairman of the Civic Alcohol Forum, says he hopes this year’s campaign will make parents think carefully about how they choose to celebrate the day with their children.
“The message we are trying to get out there is this: you are not responsible for someone else’s behaviour but you are responsible for your behaviour while caring for your child.
Further details about St Patrick’s Day celebrations in the city can be found by visiting www.derrycity.gov.uk/stpatricksday while information on the carnival care initiative and how to enjoy the event safely and responsibly can be found on www.derrycity.gov.uk/care