Glamorous Greysteel girl, Jade Roberts is one of the hopefuls for this year’s Open+Direct Miss Northern Ireland contest, which was launched this week at the Europa Hotel in Belfast.
Jade plans to attend one of the heats later this year, starting on March 1.
Contestant organiser Alison Campbell and the current title holder Finola Guinnane – who reached top 20 at Miss World 2011 – announced the new sponsorship and set the precedent of the competition to several young hopefuls who wish to make it to the Open+Direct Miss Northern Ireland 2012 final. The gala black tie final event, which will take place on May 14 in the Europa Hotel, will see the hopefuls whittled down to 24 finalists competing for the title.
Colin McEvoy, Head of Open + Direct said: “We have supported the Miss Northern Ireland contest for several years now so we are absolutely delighted to be the main sponsor of this year’s event. We wish all the girls who are taking part the best of luck and we are looking forward to crowning a new winner who will represent Northern Ireland in the Miss World Contest.”
Alison explained the heats and entry opportunities for girls hoping to take this year’s coveted title: “I’m delighted to be starting our twenty-sixth year of the contest and each year it seems to get more and more popular. Our official search will start with a heat in Café Vaudeville in Belfast on Thursday, March 1 and will continue on a whirlwind tour throughout March and April - stopping off in Bank in Newry, Spice Restaurant in Antrim, Da Vinci’s Hotel in Derry city, Walsh’s Hotel in Maghera, the Coach in Banbridge, Sense in Cookstown, Sally’s in Omagh, McAleer’s in Dungannon, Drumbo Park in Lisburn, where last year’s winner Finola qualified, Horatio Todd’s in East Belfast, before finally coming to a close in Betty Blacks in Bangor on April 29, 2012.”
The winner of the competition will also win an all-expenses paid trip to Miss World in China, a car from Downey’s, taxed and insured for a year by Open + Direct, as well as a wardrobe of designer dresses for Miss World from Beverly Hills and a front cover photoshoot with IN! magazine. Beauty prizes, which will keep her preened and prepared for her role, include one year’s hairdressing and sun tanning with Michele International as well as 1 year’s eyebrow threading, eyelash extensions and nail treatments by Renu at Michele International, luxurious beauty treatments from Beauty Culture as well as stunning designer sunglasses from Jonathan Keys. The winner can also be keep fit with her gym membership at Culloden Spa and her modeling career will also get off to the right start with a photoshoot session with Andy Cameron Photography and a year’s contract with top model agency, the Alison Campbell Agency.
Event organisers are looking for entrants aged between 17 and 24 from all parts of Northern Ireland to take over the crown from current Miss Northern Ireland Finola Guinnane.
To enter, girls should send a photograph with their name and address to the Open+Direct Miss Northern Ireland Contest, 381 Beersbridge Road, Belfast, BT5 5DT. Competition rules can be checked out on the Miss NI website www.missnorthernireland.co.uk or on Facebook at Miss Northern Ireland Contest. The official website also outlines full details of the competition heats and the full range of prizes available.