Cinema goers turned up in their hundreds for the midnight screenings of ‘Iron Man 3’ at Derry’s Brunswick Moviebowl on Thursday.
‘Iron Man 3’, which stars Robert Downey Jnr. as Marvel comic character Tony Stark a.k.a. Iron Man, went on national release on April 25 and the Moviebowl’s first screening of the film was at 12.05a.m.
Management at the Moviebowl started selling tickets for one 3D screening of the movie on March 11 but due to unprecedented demand they were forced to put on an additional four screenings of the film.
“When we were approached by Disney with regards to potentially holding a midnight screening of Iron Man 3 we knew instantly that there was a huge hunger for such cinematic events locally here in Derry and jumped at the opportunity,” said Cinema Manager Eamon McLaughlin.
“Movie events like this are incredibly special and rewarding to be involved in,” he added.
Mr. McLaughlin explained because of the excitement surrounding the midnight screening of the film, the number of people visiting the cinema’s website increased considerably and staff “pleaded” with him to them work the night the film was due to be shown.
“Due to phenomenal demand tickets to a third, fourth and finally a fifth screen went on on sale right up until three hours before the screening.
“Traffic on our website peaked at over 3500 visits the day before the screening.
“It looks, too, like it could be a complete take over for ‘Star Trek Into Darkness’ which is screening just after midnight on Wednesday/Thursday May 8. Staff were coming up to me all week pleading to work on the night of the midnight screenings,” he said.
The film opened in 3D in Screen One of the Moviebowl with cinema goers wearing specially designed ‘Iron Man 3’ 3D glasses.
Stephen Bradley from Derry managed to secure tickets to the opening screening and praised the locally-owned cinema for recognising and tapping into the local passion for the movies.
“We got our tickets weeks ago because we knew there was going to be huge demand.
“Iron Man is always going to be a big draw for the local fans.
“Fair play to the Brunswick Moviebowl - there’s never been anything like this in Derry and it’s great to see a locally owned cinema giving local fans the chance to go to something like this. It’s been a great event.”
‘Iron Man 3’ is reviewed on page 25.