Newtown has no complaints about banned advert
An advertisement banned by the Advertising Standards Agency (ASA) of Ireland is proving a big hit at Kernan’s Diner in Newtoncunningham.
In a recent judgement, the ASA upheld complaints about the cardboard cut-out woman in revealing clothing, used in a Club Orange marketing campaign.
But Patrick McBride, who manages the popular diner at Kernan’s, on the main Derry to Letterkenny road, said he has had no complaints about the ‘juicy bits’ woman.
He said: “The life-sized figure is actually proving very popular with our customers. We have had loads of people getting pictures taken with it. As far as I am aware the advertising campaign has now ended and Club Orange will be taking the display away this week.”
The ASA ruled the imagery of the ad, where oranges were intended to represent women’s breasts, had been combined with the suggestive headline of ‘the best bits’ to use sexual innuendo merely to attract attention, as there was no tangible link between a pair of woman’s breasts and the brand Club Orange.
The ASA investigation followed complaints the ads were unsuitable for public display.
Club Orange defended the ads as employing the brand’s quirky and unconventional sense of humour.
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Friday 24 May 2013
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