Limavady Borough Council Mayor Cathal McLaughlin is calling on people in the Roe Valley to back the worldwide Fairtrade Fortnight campaign, launched at the weekend.
“Two billion people - a third of humanity - survive on less than £2 a day,” he said. “Unfair trade rules keep them in poverty, but they face the global challenges of food shortages and climate change too.
“Fairtrade is a people’s movement for change that aims to tip the balance of trade in favour of poor producers. I’m only too happy to support their efforts.”
The two-week long Fairtrade Fortnight campaign will highlight the need to think about where our food comes from, and through an interactive petition, and will call on central government to take positive action before the 2013 G8 Summit.
A nationwide petition will signal the start of a three-year long campaign by Fairtrade Foundation – ‘Make Food Fair’.
Local Chamber of Commerce member and keen baker Lucille Brolly arrived to the Limavady Borough Council launch with a selection of Fairtrade inspired cupcakes, in a bid to get people thinking about the ethos of the foundation.
“We need to get people thinking about what they are buying at the supermarket,” she said. “Always look for the Fairtrade logo and make a difference by playing your part.”
Mike Gidney, Chief Executive of the Fairtrade Foundation said: “Fairtrade Fortnight is the nationwide effort to promote awareness of Fairtrade and urge people to buy products carrying the FAIRTRADE Mark. It unites all Fairtrade supporters, bringing together retailers, manufacturers, producers and consumers.”
Visit www.fairtrade.org.uk/ gofurther for more on Fairtrade Fortnight.