No branding finalised for new council

Derry City Council's logo.
Derry City Council's logo.
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A new emblem and branding for the new Derry City and Strabane District Council will not be finalised in time for its official commencement, it has been confirmed.

This is despite £30,000 being allocated last summer towards consultation on a new identity for the supercouncil, which will bring together Derry City Council and Strabane District Council under a new single local authority.

The money was agreed upon in July, with a timetable which should have seen the branding being completed and ready by Christmas to allow for everything from websites and stationary to council vehicles and signs outside its buildings to be amended to reflect the new council.

However a spokesperson for Derry City and Strabane District Council has now confirmed:

“ Council is progressing towards establishing the new council brand and identity with a number of options going forward for consideration.

“In the interests of securing the best outcome as we make the transition into the new Council, additional time has been allocated to the project.”

The spokesperson added that the project “remains within the £30,000 allocated budget”.

The supercouncil’s shadow Governance and Strategic Planning Committee agreed back in July to spend this money on outside consultants to work on the new branding.

The consultants were to be tasked to come up with options for a logo and brand.

The new council will stretches over an area of 1,342 sq kilometres, from Castlederg in the south to Galliagh in the north and councillors have previously expressed hopes that the new branding will reflect the entire area, urban and rural.

The branding will have to be imprinted on everything from the Mayoral chain, boundary lines and public facilities to council-owned vehicles, as well as on all correspondence and equipment.

A new council website is now up and running at www.derrycityandstrabanedistrict.com.