Editorial - Raising expectations

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At the weekend thousands of revellers packed into pubs, clubs, public spaces and many other venues across the city for the successful City of Derry Jazz and Big Band Festival.

The success of the festival will come as no surprise to anyone; it has a proven track record established over many years and is now a firm favourite on the city’s events calendar with a growing international reputation.

This year, with the spotlight of the City of Culture celebrations shining on the city, expectations have been raised even further. This brings with it new opportunities but also new challenges.

The fact that the city can stage large scale events successfully is not in doubt.

Now there is a need to go over and above to deliver something extra in order to build on that well deserved reputation, something that sets Derry above the competition and confirms our place on a larger stage.

This will require creativity, not just from event organisers but also from publicans, hoteliers, retailers and those involved in promoting the city to a wider audience.

Innovation and ingenuity have been the hallmarks of these sectors in the past and they are not likely to be found wanting now as the city strives to market itself as a market leader on the festival circuit.

In the months ahead the city will host One Big Weekend and Fleadh Cheoil na hÉireann, both opportunities to step up a gear.

It is now time not to be simply satisfied with success but to go further and expect excellence.