Making radio ‘attractive’

A man can judge the attractiveness of a woman just by hearing her voice. That’s according to scientists at Vienna University.

A man can judge the attractiveness of a woman just by hearing her voice. That’s according to scientists at Vienna University.

I didn’t have a team of university anthropologists to help with my own ‘research’ into these things, but I’d say it’s pretty similar for women. Yes, voice is a key part of attractiveness.

There are implications for radio journalists. There’s something in the old joke about, “having the face for radio and the voice for newspapers,” after all. Journalists always thought so. Once again, academic research has confirmed what we already knew.

In the study, researchers photographed women’s faces, measured their body symmetry and recorded their voices. One group of men were then asked to evaluate their looks and another to evaluate their voices. Women rated highly for their voices also tended to score highly for their looks.

That’s just as well as it cuts down on opportunities for disappointment! It’s like a woman who once told me she always paid attention to men driving smart sports cars. “Sadly,” she said, “I’m often disappointed – when they step out from behind the wheel and I have the chance to evaluate the whole picture”.

At my grumpy-old-man stage, the attractiveness of female voices on radio isn’t that important. I’d settle for good grammar and accurate pronunciation. How sad is that? We hear “have went” too often and we recently heard of the war at “Galpoly,” “right” instead of writ, (in a legal context) and “Nepal” with the second syllable pronounced as in an old friend or a one-time brand of dog food.