‘Pie Face’ withdrawn from B&M stores

'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M Stores, including the store on the Strand Road
'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M Stores, including the store on the Strand Road
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A B&M Store in Derry and stores throughout the UK have been instructed to withdraw from shelves one of this Christmas’ most sought after toys.

The ‘Journal’ understands a recent consignment of ‘Pie Face’ games sold out quickly at the B&M Store on the Strand Road. The store had sold the items before the call for the product withdrawal had been issued.

On Wednesday afternoon, B&M used social media website, Twitter, to inform one customer that ‘Pie Face’ had been withdrawn from shelves at the request of their supplier but insisted there were no safety issues relating to the product and that it had not been recalled.

‘Pie Face’ is made by Hasbro and is designed for children aged five and over.

READ MORE - B&M ‘Pie Face’ toys are fakes says manufacturer
The game requires participants place their face in front of a plastic mechanised lever covered in whipped. Players then take turns to turn a handle. Once the handled has been turned enough times it triggers the lever and the player is struck in the face with the cream. Each player is awarded a point each time they turn the handle without getting struck with cream.

The game is currently sold out in many high street chains, both online and in store, including Argos, Toys ‘R’ Us, Smyths, Asda and Amazon.