Sainsbury’s Strand Road staff are set to ‘strut their stuff’ in order to raise money for Children In Crossfire.
Having selected to officially support the Derry based charity in 2012, employees are attempting to raise a remarkable target of £20,000 toward use in the charity’s projects in Africa.
Children in Crossfire are committed to the protection and promotion of the rights of the most vulnerable children ‘caught in the crossfire of poverty’ in several countries across the world. The charity was established and is run by Derry man Richard Moore.
The latest fundraising initiative on behalf of the charity by the Strand Road outlet is a fashion show.
Already several leading stores in the city have signed up to offer their support. First, however, staff had to ‘volunteer’ to take to the catwalk. Five colleagues decided to do a lot more than just raise money and are set to visit Children in Crossfire projects in Africa later this year.
Fiona Taylor (HR Manager), Margaret Gallagher (Deputy Store Manager), Cornelia Teymur (Nightshift Manager), Richard Bowers (Beers Wines and Spirits colleague), and Paddy Johnston (Commercial Colleague) will all visit Children in Crossfire projects in Tanzania in October.
The five are urging Sainsbury’s customers to support them as they raise money for those children in the troubled South African country who desperately need help.
A spokesperson for Sainsbury’s said: “The objectives of the trip are in order to learn about how Children in Crossfire participate in community development in Tanzania; to gain a deeper understanding of poverty and what we can do in our daily lives to make a difference; to get to meet and develop relationships with local people involved in projects in Tanzania; and to strengthen the relationship between Children in Crossfire and Sainsbury’s in the long term.”
Human Resources Manager, Fiona Taylor said she is delighted to be supporting the charity, adding: “It has been a truly eye opening experience. We are all very excited about the trip to Tanzania and in particular to visit the Children’s Cancer Hospital in Dar es Salem which has benefited greatly from Children in Crossfire financial aid.
“We have been so grateful for the support we have received so far from our colleagues and customers and we are hoping they will come out and support us with our latest fundraising event.
“Many of the high street retailers have kindly agreed to let us exhibit their clothing ranges.
“We will have men’s, ladies, children’s and even bridal fashion on show and our Sainsbury’s colleagues shall be taking to the catwalk for a spot of modelling, a first time for most, myself included.”
The fashion show will be hosted by the Tower Hotel, Derry on Friday, April 27 at 8pm.
Tickets are on sale from Sainsbury’s customer service desk or the Tower Hotel priced at £6 or £4.50 concession.
Participating retailers are Monsoon, Wallis, Dorothy Perkins, Dunnes Stores, Miss Selfridge, New Look, Primark, Matalan, Kular and Elizabeth James Bridal.