‘Too Young to Drink’ campaign launch

Local organisations along with students from St Mary's College and St Columb's College support EUFASD Alliance Campaign 'Too Young To Drink'.
Local organisations along with students from St Mary's College and St Columb's College support EUFASD Alliance Campaign 'Too Young To Drink'.
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The Drink Think Project, based in Derry, launched their part of the European ‘Too Young To drink’ campaign at Guildhall Square on Tuesday.

It aims to raise awareness of the risks of drinking alcohol during pregnancy and this year nearly 60 organisations in 30 countries took part on September 9, the 9th day of the 9th month, at 9:09am, on the occasion of the International Foetal Alcohol Spectrum Disorders Day,

Explaining the campaign, Claire Robinson, campaigns coordinator explained, “Expecting a baby is an exciting time for many mums and the messages around alcohol and pregnancy can be very confusing. It’s difficult to know what to do which is why we firmly believe that an Alcohol Free Pregnancy is the safest option as FASD is 100% preventable.

“Working as part of the EUFASD Alliance is an amazing opportunity and lets us link worldwide on a topic which often doesn’t get the discussion it deserves. We encourage anyone who sees any of the posters or banners to take a selfie alongside it and post it to their social media account with the hashtag #tooyoungtodrink”

FASD (Fetal Alcohol Spectrum Disorders), includes a range of problems caused by prenatal exposure to alcohol which can include birth defects, learning disorders, behavioural problems, and mental illness. Studies in Europe show at least 2% of children are affected by FASD, however, FASD is 100% preventable - by avoiding alcohol during pregnancy.

The campaign, which is multi-subject and multi-language, also includes a video spot and a short backstage film that shows the parents of this baby and their reasons for supporting the campaign. The message will be spread with the hashtag #TooYoungToDrink.

Diane Black, Chair of the European FASD Alliance said, “As the adoptive mother of three children with FASD, I see the daily struggles they face in school and in their social relations. I am working to prevent this ever happening to another child.”