Strabane woman Catherine McNulty has been chosen by her colleagues in Asda to be the store’s new George icon and model for the new Moda range, which is hitting the hangers this month.

Catherine will strut her stuff in store this weekend and show customers and colleagues alike that you don't have to be a model to look fabulous in the new George range.

Christmas

A different colleague will be selected every month to be the face of each of the new George ranges coming into store from now until Christmas.

"Using real people in our new campaign is such a fantastic idea to prove to customers how great they can look in our collections.

“Our customers have been telling us its time for a change and it feels wrong to spend money on a celebrity endorsement when times are tough and money is tight.” store manager, Eugene Teague said.

“Catherine looks great in our new Moda range, showing all of our customers first hand the quality of the range and that George at Asda offers accessible fashion for all," he added.