Humdinger launched in Derry

Group pictured yesterday at the launch of the Humdinger Children's Book Festival at the Central Library, Foyle Street. Oakey Dokey is pictured with, from left, Fionnuala Deane, Dog Ears, Irene Hewitt, Tesco, Jackie McColgan, Dog Ears, Claire McDermott, Culture Company, Patricia McAdams, Libraries NI and Laura Campbell, Dog Ears. 0402JM52

Group pictured yesterday at the launch of the Humdinger Children's Book Festival at the Central Library, Foyle Street. Oakey Dokey is pictured with, from left, Fionnuala Deane, Dog Ears, Irene Hewitt, Tesco, Jackie McColgan, Dog Ears, Claire McDermott, Culture Company, Patricia McAdams, Libraries NI and Laura Campbell, Dog Ears. 0402JM52

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The ‘Humdinger! Children’s Book Festival was launched at Derry’s Central Library, Foyle Street, yesterday.

The Tesco sponsored festival, which will run from Thursday March 7 - Saturday March 9, is one of the key City of Culture events for children.

Organisers Dog Ears’ Publications promise Humdinger! will celebrate words, stories and imagination and feature some of the biggest and best-loved names in children’s literature. Including household names such as: Julia Donaldson, Roddy Doyle, Meg Rosoff, Alex T. Smith and Malachy Doyle, the festival is Dog Ears’ first large-scale children’s book festival and kicks-off on World Book Day March 7, 2013.

Three days of showcases, fun family-friendly and innovative events will follow across in the city.

Children will have a chance to meet their favourite authors and illustrators, experience beautiful music, take part in craft workshops, develop new skills and have their imaginations sparked.

Dog Ears is an award-winning children’s media company based in Derry, producing books, apps, tv and events for children.

The ground breaking company are about to start production on an animated TV series featuring Miss Rosie Red, its first children’s character, which was created by local writer and author, Trisha Deery.

Dog Ears’ promise Humdinger! will inspire a love of reading for years to come and is sure to be a must-attend event for Derry’s babies, children and parents in 2013.

Fionnuala Deane, Managing Director of Dog Ears said: “The success of our Julia Donaldson event in 2012 proved that there is a huge appetite in Derry for children’s events that celebrate books. We’re committed to bringing the best writers and illustrators to meet local children and we wanted to do something amazing for UK City of Culture 2013. We’re proud to present our programme for Humdinger! and delighted to work with such great partners to deliver events that will fill the city with bookworms.”

Culture Company Chief Executive, Shona McCarthy said: “The ‘Humdinger! Children’s Book Festival’, is a fantastic initiative.

“A key aim of the whole UK City of Culture project is to create a legacy and I can think of no better legacy to bequeath to children in the city than an interest in reading.

“It’s great to have writers of the calibre of Julia Donaldson and Roddy Doyle participating in the festival and having already experienced the excellent work that Dog Ears does in the city I have no doubt that this will be an outstanding event.”

Sponsor, Caoimhe Mannion, Marketing Manager with Tesco, said: “Sponsoring the festival’ is our privilege. Supporting education, particularly of children is a key part of our community engagement strategy and Tesco is delighted that so many children and families throughout the Derry area are participating in this event.”

Liz Canning of Humdinger! partners, Booktrust said: “Booktrust is delighted to be working alongside Dog Ears and other key partners on the inaugral Derry Children’s Book Festival, Humdinger! We are proud to be associated with such an exciting range of literary events which is sure to inspire a love of stories, rhymes and books for children and families in the UK City of Culture 2013.”