Sainsbury’s launch ‘Waste less, Save more’ drive

Sainsbury's, Strand Road, Derry.
Sainsbury's, Strand Road, Derry.

This weekend, Sainsbury’s Strand Road will be holding a ‘Waste less, Save more’ event as part of its drive to help customers reduce food waste.

‘Waste less, Save more’ is a £10 million initiative to help households reduce the level of food they’re throwing away and Sainsbury’s personnel will be on hand to provide storage tips which will teach customers how to keep their food fresh for longer.

As part of their mission, staff from the Derry store will, on Saturday and Sunday, be handing out free fridge thermometers so shoppers can ensure their food is being stored at an optimum temperature.

By setting your fridge to between 0–5 degrees, fresh foods will keep for longer, helping customers cut down on food waste.

Daniel Pritchard, Store Manager at Sainsbury’s Strand Road, said: “The typical UK household throws away, on average, £700 of food each year. Through our ‘Waste less, Save more’ campaign, we hope that our customers will pick up some handy tips to help them reduce the amount of food that they throw away and save money.”

For more info and food saving tips, visit