New pop up shops Derry: Laura Miller, Oh Sew Design Co

Laura Miller’s Oh Sew Design Co is based in Foyleside Shopping Centre and is one of six new Pop Up shops across Derry & Strabane.
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Crocheting and embroidery aren’t skills that most 20-year-olds would be passionate about these days.

But from an early age, Laura Miller was keen to learn the traditional techniques for herself – with a little help from modern technology.

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“My granny and mum taught me how to knit and sew when I was young and I’ve continued this on. I also learned a lot from videos on YouTube – you can find everything on there!” she says.

Laura Miller, Oh Sew Design Co.Laura Miller, Oh Sew Design Co.
Laura Miller, Oh Sew Design Co.

“It’s important to me that this tradition continues as it provides a connection to older generations that otherwise may be lost. Every stitch is different from the rest, it’s a unique product every time.”

Laura launched Oh Sew Design Co in February 2020, selling her handmade pieces online and via social media - from wall hangings and personalised embroidery, to colourful crocheted tote bags.

“I think coming up with ideas is my favourite part. I get inspiration from all sorts of places. After school I went to do charity work in Nepal, there’s so much colour used in their markets, prayer flags and festivals,” Laura says.

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As well as being a validation of Laura’s hard work, winning a place in the pop up also gives Laura the chance to meet customers in person. “Selling online is great, but you don’t have the same community. And for customers, it’s so nice to see a product and experience it in real life, especially something handmade.”