Are YOU the new sound of the North?

Share this article

The search is on for a new soundtrack for Northern Ireland and the Northern Ireland Tourist Board (NITB) are calling on local bands and artists to submit music for their new major TV and radio marketing campaign.

Pearse Moore from the Nerve Centre is one of the campaign’s judging panel, alongside the likes of Stuart Baillie of the Oh Yeah Centre in Belfast. Recent NITB campaigns have helped boost the profile of Belfast band John Shelly and The Creatures, whose song ‘Long May You Reign’ featured heavily on television, radio and in cinema adverts all over Ireland.

Now NITB has decided to ‘change the record’ and choose a new song or instrumental for its next campaign. As well having their song heard by millions of people, the winner will also receive a voucher for £1,000 for new equipment.

NITB Product Marketing Officer Helen Carey said: “From legends like Van Morrison, Phil Coulter and James Galway to the rockier sounds of The Undertones and current superstars Snow Patrol, our music has received global recognition... we’ve decided to tap into that for our next advertising campaign by offering a local band or artist the opportunity to have their music heard by millions of people,” she added.

“We’re on the hunt for an original song or instrumental that will capture Northern Ireland’s true character and encourage people to tour, journey and stopover in our little part of the world.”

The theme of the NITB campaign is ‘Explore More’ and music should be able to compliment television pictures of beautiful landscapes or people enjoying various activities such as mountain climbing, surfing, a relaxing spa or a music festival.

The competition is free and musicians can submit tracks by post, email or online before February 28, 2011. All entries must be original compositions and only one song per artist.

Full details and rules on: