Business diva offers local SMEs advice

Well-known business mentor and leadership expert Emma Wimhurst (right) is at the City Hotel in Derry next Tuesday with some words of advice to local companies as part of the ‘Made Not Born’ campaign from the Department for Employment and Learning (DEL).

Ms Wimhurst is the self-proclaimed ‘Mary Poppins’ of the business world on these islands. She’s an entreprenuer who’s become one of the most renowned business authors and troubleshooters since the sale in 2003 her first business Diva Cosmetics, which she set up in her kitchen only three years earlier.

She will share her business success model ‘BOOM!’ with delegates and demonstrate how, by following seven simple disciplines, an SME can control, grow and add impact to its business activity.

Commenting on her involvement with the ‘Made Not Born’ campaign, Emma said: “It is fantastic to have the opportunity to engage with SME owners, as someone that has been there, I understand the pitfalls, issues and what it takes to run a successful business operation. I’ve made a lot of mistakes in my time, but I learned from each and every one of them and turned each to my advantage – I hope my experiences will provide some food for thought to those that attend the event.

“Over the years I have worked with a number of organisations from a variety of sectors and I can honestly say that the most powerful tool I have witnessed has been motivation. If business owners can get their staff motivated the results can be fantastic - more innovative thinking, increased competitiveness and in some cases an improved bottom line. The ‘Made Not Born’ programme is a fantastic example of a training programme that can assist SMEs to achieve some of these results. Its delivery method is superb and is one that, from a mentor’s point of view, clearly maps out a route for SMEs to grow and puts people development at its core.”

Tuesday’s event is free and runs from 8am until 10.30am.

Mervyn Langtry, Head of the Department for Employment and Learning‘s Management Development Branch, said; “This campaign by DEL is based on the concept that great leaders and managers are not born, but rather made. ‘Made Not Born’ aims to highlight to SMEs the benefits of deploying simple but effective management and leadership techniques.

“To help illustrate these benefits, the Department for Employment and Learning is teaming up with some of the Europe’s leading management experts, as well as local champions – each providing real life, real time examples of just how impactful these techniques can be when deployed in a business environment.

“The ‘Made Not Born’ campaign continues to go from strength-to-strength and to date my team has engaged with 1,100 SMEs. This number is a ringing endorsement of the campaign and of the training that is offered under its umbrella. The training is flexible and multi-layered in design to fit around a business’s day-to-day activity and is backed by valuable funding support, making it easy for SMEs to deploy a leadership and management development programme as part of its normal business operations.”

To register for any of the above events or to find out more about ‘Made Not Born’ please visit