More than three quarters of Derry businesses are now using social media like Facebook and Twitter, new research has revealed.
However, most businesses embracing the digital revolution want help with what they should be saying online, according to research by local PR company, Inis Communications.
The research was conducted in collaboration with local Chamber of Commerce and Digital Derry and is based on a sample survey of businesses in the city. Analysis of the results was conducted by Inis Communications intern, Jennifer Kenny, a NWRC business studies student. Inis Communications director, Trish Hegarty, said: “The survey results show that over 70% of those using social media update weekly with 40% of them updating every working day. In contrast, only 43% update their website more than once a week. Almost 45% find it hard to create fresh content and feel they don’t have the skills they need,” says Trish. “Nearly 85% say they would benefit from training or external support in this field,” she added.
Derry Digital Champion, Mark Nagurski, said the survey “highlights” the difficulties businesses face with selling themselves online. Chamber CEO Sinead McLaughlin added: “Online retail sales are growing year on year and we want to ensure that our members are equipped to compete in this growing market place.”