Derry ‘mumpreneur’ lands deal with Walmart

The BubbleBum will now be sold across the US.
The BubbleBum will now be sold across the US.

Derry mumpreneur Grainne Kelly has just secured a deal with major US supermarket chain Walmart to sell her BubbleBum car seat across 2000 of the company’s stores.

BubbleBum was founded in 2009 by the local mum of two - with an eye on designing and manufacturing innovative travel solutions for children with safety, comfort and convenience in mind.

The BubbleBum itself is an inflatable booster seat which has revolutionised the conventional booster seat market.

The seat offers parents and carers a lightweight, portable alternative to the bulky traditional car and booster seats which are essential to comply with child safety seat laws.

Since its launch, the company has experienced 50 percent year on year growth and is now available in 26 countries. The Walmart launch will increase company turnover by 100 per cent in 2014.

“We are more than delighted to be launching at such a notable US retailer,” Grainne Kelly said.

“We want to make BubbleBum easily available to customers that regularly travel with children and don’t want to compromise on safety for convenience.” comments Kelly.

The UK law requires all children travelling in cars to use the correct child restraint until they are either 135 cm in height or the age of 12.

After this they must use an adult seat belt. This law which is mirrored in 48 out of 50 American states.

BubbleBum is developed specifically for children ages 4-11 who are likely to have outgrown the customary infantile car seats they’ve grown up with.

Cleverly designed to easily deflate and fold into a portable carry bag, parents and kids can take BubbleBum with them on the go. Weighing in at just one pound, the compact seat can conveniently fit anywhere from glove compartments to backpacks or handbags.

The BubbleBum will hit stores in the US this month.