Derry trade and tourism are being showcased in South Africa this week as the Clipper Round the World Yacht Race is docked at Cape Town.
A delegation led by Derry City Councillor, Gerard Diver, is particularly focusing on the promotion of tourism and the city’s digital media and creative sector, which are seen as strong business collaboration opportunities with South Africa. Colr Diver said: “Derry is open for business and wishes to grow its international connections with digital, tourism and media interests. We are the inaugural UK City of Culture 2013 and have a transformation agenda that has already activated more than £50 million into the local economy. This is our time to look for new ideas and initiatives with international partners.” The delegation has met with almost 100 individuals and organisations during the visit. On Friday the British High Commissioner, Dame Nicola Brewer, and the Irish Ambassador to South Africa, Brendan McMahon, participated in a tourism and business event hosted by the Derry delegation, in partnership with Tourism Ireland, on Cape Town’s Waterfront.
Guests responded very positively. Vanya Lessing, CEO of Sure Travel, which has hundreds of outlets across South Africa said: “Global destinations are competing for visitors and this initiative has captured interest and encouraged us to see Derry-Londonderry in a new and positive light.”