Critical cultural event aims to grow audiences in the North-West

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The cultural and community sector are coming together next Wednesday 11th March at The Playhouse to discuss the sustainability of audiences in the North West as part of Creativity Month.

The full day session will be exploring practical ways to help arts, culture and community organisations increase and engage their audiences and look at new ways of finding new ones. As public funding becomes more competitive organisations need to maximise their audiences and create programmes that audiences want to see.

Margaret Henry, Chief Executive of Audiences NI, which is delivering the event in partnership with DCAL said: “We are entering a very uncertain time for the arts and cultural sector in Northern Ireland. Prioritising audiences and how we communicate with them is a vital part of an organisation’s sustainability.

“The event is designed to be motivational and aspirational and we’ve sourced a range of national and international speakers including Myriam Stoffen from the Zinneke Parade in Brussels. We are thrilled Myriam agreed to join us and as Brussels is a former European Capital of Culture we’ve no doubt she can contribute to our conversation to maximise the city of culture legacy.”

‘Getting and Growing Audiences in the North West -an ideas and insights session’ will be opened by Caral ni Chuilin, Minister for the Department of Culture, Arts and Leisure. The event will provoke debate and give delegates ideas for growing sustainable audiences and help organisations prepare for the future. The agenda includes practical workshops on dynamic pricing, Test Drive the Arts NI and creating an audience development plan and all arts, cultural and community organisations are welcome.

For more information on the event or to book your place please email Danielle Black via