Inishowen features predominantly in a new video which showcases Donegal and the Wild Atlantic Way.
The video, produced by Donegal video production company Liquid Media, highlights the coastline from Bundoran to Muff and features landmarks such as Fort Dunree and Malin Head.
Liquid Media’s Simon Barr told the Journal how the video was filmed during the summer, which, this year, meant they only had a “couple of sunny days to work with.”
The company has been commissioned to film a series of promotional videos for Donegal County Council in conjunction with Donegal Tourism.
Both are continuing to work towards promoting and marketing the county as a ‘must visit’ destination with a strong regional identity within Ireland.
The say the launch of a range of new YouTube videos promoting Donegal will ensure that
Donegal Tourism reaches millions of YouTube viewers in international markets.
They hope these videos will deliver the message that Donegal is a world class, must-see tourism destination on the Wild Atlantic Way route.
Liquid Media will film five videos, which they say will include those for tourism related businesses throughout Donegal, including hotels, adventure centres, cultural activities, golf courses, etc.
The videos will be primarily focused on showcasing the Donegal brand, including Inishowen to a range of targeted tourism visitors and showcase the attractions, activities, destinations, landscapes and much more in the county.
Seamus Neely, the CEO of Donegal County Council and the Chairman of Donegal Tourism Ltd said: “Rich media marketing such as the production and distribution of video content across a wide range of marketing platforms has been proven to deliver success in increasing visitor numbers and brand awareness.
“In particular the use of YouTube which is one of the world’s largest online search engines.
He added: “I am delighted that Donegal Tourism is utilising one of the most powerful online marketing tools to reach target audiences. We will endeavour to grow this platform in the months to come”.
They have asked tourism providers in the county to share these videos, which you can watch on https://youtu.be/sCxq_IAMT9k