NSPCC promotes campaign

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NSPCC Northern Ireland is urging parents in Foyle to protect their children from sexual abuse after obtaining new figures which reveal a significant increase in the number of reported primary school age victims.

Last year (2012-13) the PSNI recorded 377 child sex crimes against those under- ten – a near 20 per cent rise on the previous year’s figure of 316.

In its continuing bid to help protect children from sexual abuse before it can begin, the NSPCC is re-running its ‘Underwear Rule’ campaign which provides parents of children aged 5-11 years-old with the resources to talk to them about staying safe from sexual abuse in an age appropriate way.

The campaign, which originally launched last summer, was hugely successful in giving parents the confidence to have an easy conversation about what many originally saw as a difficult area for discussion.

The Underwear Rule message is that:-

Privates are private.

Always remember your body belongs to you

No means no

Talk about secrets that upset you

Speak up, someone can help

The campaign complements the organisation’s ChildLine Schools Service which is visiting every primary school in the UK advising children on how to stay safe from all forms of abuse.