Derry 2.0 - The Making of Puffins’ Rock

Dog Ears are one of Derry’s most exciting young companies, making gorgeous children’s media across print and screen of all sizes. Based on their upcoming “Puffins’ Rock” App and Book – this session will explore the practical collaboration between several different companies on the creation of the book and book app, plans for the future and next steps – followed by question and answer session.

Chaired by Dog Ears the session will include contributions from Cartoon Saloon, the team behind the Oscar nominated animated feature The Secret of Kells (Best Animated Feature Nominee: Academy Awards®) and producers of the animated children’s series Skunk Fu! which has sold globally to territories including the BBC, Super RTL, Kids WB and Cartoon Network in the US. Cartoon Saloon created the original concept of Puffins’ Rock and created all illustrations and animations for the book and the app.

Still, a multi disciplinary design business based in Derry. John designed and built the app having worked alongside Dog Ears right from the storyboard phase, helping develop the narrative and animation with interaction in mind, and coding up all our ideas once the artwork was complete.

Smalltown America, the independent record label and studio, who were responsible for the audio production of the app, including voice records, sound effects and creating a gorgeous theme tune. And we’ll also be welcoming the London-based children’s book designer who acted creative director of Puffins’ Rock, and who will talk about her role in the project.

Matthew Scott, Firebrand Agency

‘When computers rule the world- future gazing with excitement and fear’: Taking stock of the unrelenting progress of digital technologies in our everyday lives, Matthew will examine how we got to this point and where we could be headed, with some tantilising possibilities!

With over 15 years senior management experience in digital marketing Matthew has a technical and creative balance in his skillsets that drive bottom line results, connecting strategy, creative content and technical platforms directly to sales.

Matthew has worked in UK/Ireland, EU, North America and China and have extensive experience with the biggest and best national and international brands from Nike, P&G, BBC, World Trade Center Association, Ahlstrom, Tommee Tippee, Sage, England FA, Vielife, Anhauser Busch, PSCA Internatonal, BSkyB, Barbon Group, Ford, British Gas and many more…

Public sector experience includes extensive local and central government track record, BBC, NHS and several tourism and development authorities within the UK and the USA in particular. He is an experienced keynote speaker, author and evangelist for digital marketing, digital media and innovative platforms including web TV, mobile apps & media tools, publishing and corporate sector platforms. Matthew is now Managing Director of Firebrand Innovations Group having previously been Commercial Director in Sir Bob Geldof’s multimedia group – Ten Alps PLC.

The ITLG and Silicon Valley Gateway are organising a nationwide Pitch Camp tour and will be stopping in Derry on June 29.

This full-day session is being hosted by Nathan Gold, the Demo Coach – this guy is awesome and we would strongly suggest that anyone interested in raising funds for their business beg, steal or borrow to get themselves along.

Book early and get in for £199 at

See the rest of the current Culture Tech lineup at