The Business of Culture

Continuing his countdown to City of Culture 2013, GARBHAN DOWNEY looks at how local business can benefit

Derry’s business sector – from the sole traders to large corporations – have been diehard supporters of the City of Culture project from day one.

And the Culture Company is now intent on returning the compliment by ensuring that local companies, along with the rest of the city, benefit fully from the opportunities that 2013 will present.

To quantify the scale of the potential benefit of the CoC award to our city, it should be noted that Liverpool’s City of Culture year (albeit European) attracted an additional 9.7 million visits to the city in 2008. And according to the ‘Liverpool Impacts 08’ report, this translated into an additional direct visitor spend of £753.8 million.

But Derry must be ready to take advantage of its good fortune. And to that end, our marketing specialist Andrew Potter is hosting a business engagement evening at the Waterfoot Hotel on Wednesday, September 28.

Organised in partnership with BT, this free event will inform businesses of recent developments in the CoC project, including our organisational structure, programme, brand, merchandising, licensing and tendering.

Guests will be allowed time after the event to meet with the Culture Company team, and the BT team, at a ‘Business of Culture’ clinic, where they can raise their specific queries.

Culture Company chair, Martin Bradley, said full involvement of the business sector is integral to the success of the City of Culture project. 

“We want to ensure that everyone can share in and maximise the opportunities which City of Culture presents,” he said.

“This event will allow us to discuss with businesses how this can and should best happen. We have had major interest from the corporate sector throughout the City of Culture campaign and are resolved to maintain this positive momentum.”

Dozens of businesses have already signed up for the event. To book your place, you can visit and submit the attendance form.