The Playtrail launched as Sainsbury’s Strand Road new local charity partner

L-R: Eamon Nugent, Christine Maxwell, Ceara McDevitt, Gavin Melly and Anne-Marie Donnelly.
L-R: Eamon Nugent, Christine Maxwell, Ceara McDevitt, Gavin Melly and Anne-Marie Donnelly.

Sainsbury’s, Sainsbury’s Strand Road has announced that Liberty Consortium at The Playtrail will receive a year’s worth of fundraising and awareness support. The Playtrail who support children and young people with a range of abilities, providing a range of programmes and projects on The Playtrail site, will be the new Local Charity for the Strand Road store.

The retailer’s Local Charity scheme is now in its sixth year and gives customers the chance to vote for their favourite local charity to be considered to receive a year’s worth of support from their Sainsbury’s store. The scheme has raised over £6 million to support local charities since 2009.

The Strand Road store has had great success in supporting previous local charities and last year raised £12,750 for Foyle Parents and Friends Association. The Playtrail will be using the money to maintain and grow their existing projects which include HOPE and SOLVE as well further develop The Playtrail facility.

Customers had a huge say in this year’s announcement and voted in-store and online between 28th May and 8th June. The store colleagues then decided that The Playtrail were the best charity for them to work with to make a real difference within the city.

Eamon Nugent from The Playtrail said: “We know the success that the Local Charity partnership has bought to many charities within the city, so when we received the recent phone call to tell us the news, we were thrilled. We hope the partnership will help raise awareness of our cause to the store’s customers and will help us develop the important service we provide to the community”.

Sainsbury’s Strand Road Store Manager Steven Pollock said: “We’ve had a great response from our customers this year, both through in-store and online votes. We’re delighted to have chosen a charity which touched many of our colleagues’ hearts. We will now be working closely with the charity to ensure they really benefit from being our Local Charity for the next 12 months”.