Tourism Ireland has launched a new film to help consolidate and promote Derry’s status as the Hallowe’en capital of the world ahead of the 2016 celebrations.
The national tourism body this week launched the 57 second video which is geared towards promoting the city on an international stage.
This follows Derry’s largest ever Halloween celebrations in the city three weeks ago, and the city being named the top destination for the annual festival in the world in an online poll by America’s largest daily media, USA Today.
The new film has now been uploaded onto Youtube under the title ‘Halloween in Derry-Londonderry’.
Niall Gibbons, chief executive of Tourism Ireland, said: “We are delighted to unveil our latest online film, whetting people’s appetites to come and visit the city.
“We are inviting them to come and experience ‘a taste of the fearsome fun and creepy craic to be had in this historic Northern Ireland city’.”
The Halloween film will also be promoted on Tourism Ireland’s website, Ireland.com, particularly in the run-up to Halloween 2016.
Tourism Ireland will also share the film on social media – with its Facebook fans (with three million fans world-wide) and Twitter followers (300,000 plus), as well as on its YouTube channel.
Tourism is responsible for in excess of 5.2% of gross domestic product in the north of Ireland and supports approximately 43,000 jobs.
In 2014, Tourism Ireland welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446m.