Celtic kit: Hoops fans are not happy with the new shirt

However, the famous hoops have been broken up, with a white band on each sleeve - and supporters are aghast at the break with tradition.

As pictures emerged from the launch event featuring Scott Brown, Kieran Tierney, Moussa Dembele, Leigh Griffiths and Celtic ladies’ Kelly Clark, fans took to social media to air their views.

Alternative View editor Matt McGlone wrote: “Love the socks and if the hoop on the arm wasn’t broken I’d love that also.

“The hoop is our tradition, it’s always made us different, it’s us.”

@EarlyCeltic backed up McGlone’s opinion, adding: “There are things in life which should never change and the green and white hoops are one. It’s our identity and part of our DNA. You can’t improve on green and white hoops.”

There were a lot of references to Yeovil Town and Sporting Lisbon, with Stephen Carberry tweeting: “It looks like every Sporting Lisbon top you’ve ever seen. Nice, but not quite a proper Celtic shirt.”

@smiffyago added: “Sorry, it looks like a Yeovil Town strip with a Celtic badge” while Joe Smith said: “They’ve went for the Yeovil Town look.”

One fan fumed: “Worst Hoops I have ever seen in my entire life. We look like a second or third rate Yeovil Town. Embarrassing,” while Aidan added: “Makes us look like a glorified Yeovil Town.”

Daniel Gallagher quipped: “Well, I look forward to following Yeovil Town home and away next season.” Gerry Miller commented: “After this season’s classic a very poor interpretation of our great kit. Massive let down.”

Tony Green said on Twitter: “The sleeves are an abomination. Who are Celtic entrusting to design our kit and why are’t fans consulted?! At the end of the day it’s us that buy them.”