Claude's in Derry a fine example of a business embracing the spirit of the season - View from the Foyle
Declan Moore from Claude’s on Shipquay Street does an extraordinary thing at Christmas. Planned over months and prepared by an increasingly large group of socially conscious volunteers, they feed hundreds of those at home alone over Christmas and families who may not enjoy the privileges that many of the rest of us do.
He’s not doing this for fame nor business fortune; he’s doing it because it’s the right thing to do. The Derry thing to do.
It’s easy to be cynical when you see people in business doing good things. But Christmas presents unique opportunities and responsibilities for businesses. During this time, organisations are called upon not only to maximise commercial potential but also to contribute positively to their communities.
Many businesses embrace the spirit of the season by supporting charitable initiatives and fostering a workplace culture of generosity and appreciation. These efforts not only benefit those in need but also enhance a company’s reputation and strengthen employee morale.
For retailers and service providers especially, the season brings a surge in footfall and spending. Doing good things and supporting good causes are often rewarded with increased customer loyalty and positive word-of-mouth.
The season of goodwill is also an ideal time for businesses to reflect on their own values, appreciate their staff, and plan for a more ethical approach in the year ahead. By balancing profit-driven goals with genuine acts of goodwill, organisations can cultivate lasting relationships, internally and externally, and contribute meaningfully to the wider community.
This Christmas, let’s all commit to being a bit more like Declan (and I am sure there’s still time to donate or volunteer to help). But if you don’t have the time nor the spare cash, we can all still do our own bit. It is not just about supporting good causes or looking out for others.
How about a bit of goodwill towards the retail workers, those serving us our food and drinks, drivers struggling to get through the traffic. It’s easy to be stressed, to be demanding, but goodwill comes in many forms and not always financial.
Happy Christmas.
Stephen Kelly,
CEO,
Manufacturing NI.