Hotel occupancy 31.9% in July, above par for north

Ms. Gault, who is from Derry, said hoteliers were extremely badly affected by coronavirus-induced closures and that it was a challenge to get back to business.

“Performance figures released by STR, the independent benchmarking company for the sector, give a snapshot of how the local hotel sector is performing.

“Occupancy in July was at 24.9 per cent on a NI wide basis with an average room rate of £78.13.

“As predicted, rural locations have led the way with stronger performances reported in Fermanagh, the North Coast and the Mournes. Derry-Londonderry came in at 31.9 per cent, with Belfast recording a 21.4 per cent occupancy level.

“It is important to note that not all properties were open for the full month,” she said.

The hotel lobbyist said it was a relief for members to welcome back guests but huge challenges remain.

“It is only when you look at the year to date figures that you see the stark truth laid bare - all metrics are down with a staggering 53% drop in occupancy.

“There are fears of local closures as clusters emerge and the threat of a second wave. This, coupled with a limited geographical base from which to attract business, is greatly exercising the minds of hoteliers throughout Northern Ireland,” she said.