Nostalgia to take centre stage at next month’s Big Marketing Meet Up

Taking place inside of the ICC, Belfast on November 14, ticket holders will be treated to plenty of networking, learning and development opportunities.

Known for offering brilliant line-ups, the day-long feat provides talks on everything from topical issues faced by marketers to future projections on how the industry is likely to change.

Kicking off the newly announced line-up, Abigail Dixon is an award-winning marketer and marketing consultant boasting more than two decades’ worth of experience in growing brands. She is the founder, author and podcast host of The Whole Marketer.

The Marketing Week columnist devotes her career to ensuring that any brands, businesses and individuals she works with are granted both fulfilling and successful careers, with her speech promising to shine a light on how this can be achieved.

Highlighting the ever-changing sector, and the imperative talents needed to make it big, Abigail said: “Marketing has evolved in the last decade from a support function to the one leading or starting to the long term commercial agenda of the organisation.

“Therefore, as marketers to stand in our power, we need to develop a holistic set of skills to grow the brand and businesses of tomorrow.”

Also appearing on November 14, David Levin will delve into the unlikely life behind the scenes of celebrities, namely the experiences of famous faces’ marketers.

Explaining what attendees can expect from his entertaining talk, David said: “Having spent most of this year managing the socials for a sportsperson of the legendary variety, I will make my BMMU debut with a deep-dive into the things we can all learn from the sports sector on social media.

“The presentation will tackle areas such as authenticity, iconic writing and creative community management.

“I will look at how Cristiano Ronaldo amassed a billion followers, how Olympic medalists from NI broke the internet and how weird it is posting as a sports legend while you’re in the cheese aisle at Sainsbury’s.”

Samantha Kelly is the third speaker to be announced by BMMU organisers, a name which many amongst the social media will already be well-acquainted with thanks to her 70,000 followers and authored title ‘The Little Book of Twitter Magic’.

Dubbed as one of the top X (formerly known as Twitter) experts, Samantha is proficient in all forms of social media strategy, helping businesses stand out in an ever-saturated sector, including creating a curated community.

Completing the celebrity-focused schedule is none other than Hollywood child star and famed actress Alison Arngrim, who most notably featured in the show Little House on the Prairie.

Appearing on the 50th anniversary of the show, Alison will join BMMU to chat with Social Media Strategist Samantha Kelly about the power of nostalgia in social media.

She said: “This is the craziest thing in the world, shockaroo, I'm Irish and I'm coming for a visit home, if you'll have me, to tell you all about playing the evil Nellie Olesen in Little House.”

To find out more about the programme and to secure earlybird tickets, go to bmmubelfast.com