American 'influencers' invited to Derry Halloween

The influencers, who have a combined audience of over 1.8 million followers, were invited by Tourism Ireland and Steller, a popular travel storytelling app and community.

The visit was part of Tourism Ireland’s new ‘Ireland Home of Halloween’ campaign – celebrating Northern Ireland and the island of Ireland as the birthplace of Halloween. The overall campaign will reach an estimated 40 million people in 11 markets – including Great Britain, the United States, Canada, Germany, France, Spain, Italy, Nordic countries, the Netherlands, Belgium and Australia – over the Halloween holidays.

The campaign features a new video titled ‘Ireland: Home of Halloween’ – which includes footage captured at Derry Halloween, Púca and the Bram Stoker Festival. The infamous ‘Sauras’ can be seen in the video, as well as other Halloween favourites. It is running on various social platforms, including Facebook, Instagram, Twitter, TikTok and YouTube.