The Apprentice series 18: Meet all the brand-new candidates of Alan Sugar's BBC hit reality show

By Holly Allton

Published 23rd Jan 2024, 11:29 BST

Updated 31st Jan 2024, 13:52 BST

The business reality show competition will start its 18th series in February.

"You're fired!"

Soon our screens will be full of highlights and lowlights as social media works itself into a frenzy as the latest series of BBC hit reality show The Apprentice is almost upon us.

Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.

Series 18 of Lord Alan Sugar's business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1.

It sees "business" people compete against one another in a series of challenges, hoping to be ‘hired’ by business magnate Lord Sugar.

Say hello to the brand-new contestants of The Apprentice 2024 - we're sure you're itching to see more of them on TV and socials in the coming weeks:

Amina Khan is a pharmacist and business owner from Ilford, London.

1. Amina Khan

Amina Khan is a pharmacist and business owner from Ilford, London. | BBC

2. Dr Asif Munaf

Dr Asif Munaf is the owner of a wellness brand from Sheffield. He has previously appeared on Dragon’s Den. | BBC

Flo Edwards is a recruitment consultant from London.

3. Flo Edwards

Flo Edwards is a recruitment consultant from London. | BBC

Foluso Falade is a project manager from Manchester.

4. Foluso Falade

Foluso Falade is a project manager from Manchester. | BBC

The Apprentice Alan Sugar BBC One TV

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